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Rayons de produits dans une pharmacie cible d'un client de TOPS Ressources dans les Cosmétiques

Business development

Cosmetics

Context

€20 million SME selling cosmetic products and looking to develop its presence and sales more quickly and sustainably in pharmacies.

Un dirigeant serrant la main d'un Manager de Transition de TOPS Ressources

TOPS Ressources Intervention

2 days/week over 8 months

Operational Director, 30 years of experience including 10 in the client's sector

  • Carrying out a commercial performance audit in a pharmacy

 

  • Conducting a call for tenders to source an external sales force provider

 

  • Conducting a call for tenders to source a logistics provider

 

  • Participation in the development of the commercial strategy for the pharmacy channel

 

  • Coordination of the deployment of the action plan in the pharmacy network

 

  • Implementation of tools, indicators and dashboards for activity monitoring.

Results at the client's premises

  • Transformation of the client's marketing model into pharmacies in 8 months.

 

  • Significantly strengthened customer leadership in the pharmacy network in just a few months.

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