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Business Transformation
Industrial SME
Context
An industrial SME (~€20 million in turnover) faces increasing competition, an outdated distribution network and ineffective marketing, without a digital strategic framework.
TOPS Ressources Intervention
3 days/week over 4 months
Sales Director, 30 years of experience, including 12 in the client's business
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Carrying out a complete audit of sales channels and the customer journey
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Overhaul of marketing and digital strategy
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Training and coaching the existing team
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Implementation of performance indicators and a dedicated dashboard
Results at the client's side
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+30% qualified opportunities
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Better synergy between marketing and sales departments
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Autonomous structuring of the team through the transfer of skills
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